Media Literacy: What could you infer?
Ad/PR: How should the government (executive wing) address this issue? What must have been done, should not have been done?
Comprehensive media education or Media Literacy is one of the most known issues that have been studying since then by media practitioners and even the government concerned with this issue. It leads our children, the students and eventually our society, to become media literate. Media literacy is defined as the ability to access, analyze, evaluate and produce information through a variety of mass media forms.
As we all know that Media lives with people every day, this greatly affects their whole being that gives a reason for the government to take an action on what should the people will take and not take in media.
The problem is, who decides what is “good media” and how can “bad media” be regulated? Short of the sheer force of will that adults can exercise over children, the hope for early attempts at media education put stock in “critical viewing: that allowed people to see the error of their popular culture ways and self-regulate their use of media.”
And if our Philippine Government is determined to do certain action about this issue, the best step to take is to bring first media education to the students. Make the student know what truly media brings out to them, and how this media shape their being which is definitely affects their lives and their future as a student. Well basically, students are more exposed to different medium like techie gadgets, cellphones, iphones, and the most popular medium, internet.
As people become more sophisticated media users, these skills carry a tremendous potential for the revitalization of both education and the arts in an Age of Information. Media education provides a structure for discourse on diverse and sometimes polarized issues-independent versus mainstream media., stereotyping versus alternative representation., consumerism, propaganda, and censorship. It offers methods for articulate self-expression about media information that can be transferred to a variety of personal and civic purposes. (Deborah Leveranz and Kathleen Tyner 1193)
The government still needs to educate the people and make them understand different media messages wherein a person starts to ask questions with this different medium. As Elizabeth Thomas, executive director of the Center for Media and Values in Los Angeles says, “Media literacy is not about finding the right answers, but about asking the right questions.”